What are the business goals for this product and its launch? How does this product launch impact the rest of your brand “universe”? What does the product roadmap look like for this launch and any later add-ons or developments? Which feature has sales identified as the most valuable for each buyer persona? What are the carefully crafted benefits statements your marketing team has created to describe it? There’s much more to a new product launch than just its name. Align product, sales, marketing, and other departments on product details, messaging, and more There are company-wide benefits for organizations that prioritize internal planning when it comes to new product launch events. Why large organizations should have an internal game plan for every new product launch Here’s why this is much too important of an approach to overlook. This guide is focused heavily on the internal side of pulling off flawless product launch events. The problem is that many product launch planning guides manage to skip over those internal stakeholders and focus only on the external customers.īut not this guide. The goal of every product launch should be making sure consumers - as well as business partners and employees - are crystal clear on the purpose, benefits, messaging, and other details surrounding a new product. Diving deeper: the internal product launch The product launch is the final step in the development of a new product when it is released to the market. In this guide, we’ll walk you through the key reasons why having an internal product launch plan is imperative, the tech features you’ll need to make sure every internal product launch event is successful, and even a checklist template that will take you from pre-launch through post-launch smoothly.Ĭome along as we empower internal event organizers in bringing large-scale product launch events to life in the digital space. Welcome to the complete guide to flawless internal product launches. There really hasn’t been an obvious guide for bringing together all the right people to pull all the right levers to carry out a flawless product launch - and doing it all remotely. In fact, over half of people agree that viewing an event digitally can be just as satisfying as seeing that same event in person!īut the not-so-good news is that, for many of us, this means entering uncharted territory. The good news is that people are responding quite well to the fact that many major events are going fully virtual. Seek advice from knowledgeable staff who will guide you through every step of your skincare journey, and once you order, you'll get handy updates on expected deliveries or special pickup arrangements.In a corporate environment, launching a new product is nothing short of an event - especially in this new era where hybrid work is quickly becoming the norm. The Personal Touch: Flawless believes shopping for beauty products should be tailored to you, because everyone's skin is unique after all. Flawless focuses on ways to brighten the skin and improve its condition, as well as ways to put vital nutrients back into the complexion. Innovation is key, and Flawless is constantly striving to bring you the latest and the best products the beauty industry has to offer.īeauty Comes From Within: How you feel on the inside, reflects how you feel on the outside too. The Science of Skincare: Everything you'll find on the website is carefully crafted with scientific characteristics at its core. The Flawless ApproachĪlthough Flawless is changing and evolving, its approach is rooted in these key factors: Flawless products embody those key approaches, and with both an office in the Philippines and the US, they're able to open their doors to the rest of the world too. It's all about achieving a healthy, glowing complexion. In Filipino culture, skincare isn't a novelty, it's a necessity. At first, Susana started shipping her favorite Filipino products to the US for her and her friends, but the couple soon realized they could bring her slice of home to the whole of the US.Ĭombining Susana's passion for beauty products with her husband's experience in the science behind skincare, Flawless was born in 2012.īoth Susana and her husband used to test and use products on themselves before deciding to make their own collection, perfecting formulas and sourcing the best possible ingredients for their customers. When Susana moved to be with her husband in the USA from the Philippines, she found that many of her staple beauty products from back home were unavailable.
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